4Cs Diagram Full

Our Methodology



Design and Flow offers a unique strategic design process to tackle difficult and pressing issues. Our methodology revolves around our 4C's: Conversation, Creation, Curation and Circulation. These evolving cycles allow us to identify and steer design that goes beyond aesthetics into inspired and impactful design solutions.

Our cycle starts with the initiation of formal and informal Conversations to explore and gain insights into areas where design intervention is needed. We follow these conversations by engaging designers, organizations and communities in the Creation process to redesigning products, services, and systems. We then carefully select and Curate the designs and interventions that work within our themes into exhibitions and online content. Finally, we Circulate these designs, thoughts, and conversations through panels and discussions, the D&F label and publication outlets. We offer proprietary designs for sale and open designs for download. This process allows us to continuously bridge the educational, practical and consumer worlds by crafting and feeding into a dynamic and evolving system.


Where will design go next?


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