About Design and Flow



Design and Flow is a strategic design and innovation movement that initiates leading-edge dialogues about culture and champions the use of design as a tool to positively transform the world. Based in NYC, with satellites in Paris and Dubai, we partner with like-minded individuals and organizations, from all design backgrounds and corners of the world, to #addflow to turbulent social, organizational, political, economic and environmental situations and to inspire the design of elegant interventions that support lasting advancement. We then disseminate the collaborative work through a variety of publication outlets, curated exhibitions and our D&F label offering proprietary designs for sale and open designs for download.

DreamTeam Small

The Dream Team


Design and Flow was created by former high school friends and colleagues Hala A. Malak and Reina Arakji. Fueled by a passion for social change in 2015 they decided to collaborate on a platform to promote the power of design as a strategic, innovative, and transformative tool. They joined forces with Muhyiddin Sadek, a creative professional based in Dubai, and grew the concept into a brand. From NYC, to Dubai, Beirut, Washington DC and Paris the team expanded, each member carrying the same vision and joining the movement. Our Dream Team is a collective of international, multidisciplinary, like-minded people with exceptional skills and stories who strive to elevate design to be seen beyond aesthetics and truly impact change. We are constantly designing and experimenting with the way we work. For starters, we do not believe that location limits us - our team members are scattered all over the world. We are also champions of a true collaborative approach - every member of our team’s input is valuable to the bigger picture and discussion.

Interested to join our dynamic dream team? Send your resume with why you are passionate about our movement and the world to suzannah@designandflow.com.




Design critic, curator, educator, researcher and strategist with her own particular view of the world. Art and music lover with a passion for social change, cultural identity exploration and the power of ideas through design. Holds graduate degrees from HEC Paris and SVA New York. Speaker and published in the likes of Print, Design Indaba, Metropolis, AIGA and MOMA.





Design and innovation strategist with expertise in guiding the evolution of organizations and building open systems for economic and social transformation. Former Director of Strategic Design and Management at Parsons School of Design NYC and a published scholar in the area of strategic innovation. Currently based in Dubai.





A branding, design and advertising professional. Not unfamiliar with multi-cultural environments, his 26 years experience in branding, advertising and working on public advocacy projects between Lebanon, Jordan and the UAE have led him to reside and consult for high-profile brands in Dubai. His personal design work has been featured in Dubai, London and NYC.





Designer and design strategist with a degree from Parsons School of Design in New York City. Originally from the Netherlands, Maurice has lived his entire life abroad across Europe and Asia, but now resides in NY. Together with his experience abroad, Maurice uses design to solve complex problems, and creates solutions which put people first.




Fashion researcher and curator with a global outlook on fashion and a first-hand knowledge of the industry. Joelle lived between Abidjan, Beirut, London, Paris, Hanoi, and NY. She believes fashion can serve as a tool to drive change, and make a more sustainable way of living. She holds a MA in Fashion Studies from Parsons.




PR and Social Media coordinator who studied Strategic Design and Management and Art and Design History at Parsons School of Design. Currently based in New York City, Suzannah's background in multiple design fields including interior design and fashion has made her passionate about design that goes beyond aesthetics to build a better world.